Silicon Valley International School, the premier multilingual International Baccalaureate school on the West Coast, is seeking an Associate Director, Social Media and Creative to help design, create, innovate, and tell stories that reflect our dynamic international and multilingual education and community. We are seeking the right person to join our efficient and energetic team of four: Chief of Communications and Institutional Equity, Associate Director of Communications (Internal), Associate Director, Social Media and Creative Communications, and Communications Assistant. The best person for this role has the ability to manage and create compelling on-brand content for our digital and print marketing programs. This is an exciting opportunity, ideal for a talented creative who also enjoys using their organizational and analytical skills in a rewarding and dynamic environment.
The Associate Director, Social Media and Creative Communications (full-time exempt position), reports to the Chief of Communications and Institutional Equity and works across all departments and creates relationships with different school stakeholders to accurately and effectively strategize for, project manage, identify and produce content to advance the school’s mission and values to internal and external audiences.
Reporting to and collaborating closely with the Chief of Communications and Institutional Equity as well as other members of the Communications Team, the Associate Director, Social Media and Creative Communications, works to ensure the quality and consistency of the school’s brand, mission, and value proposition across all platforms.
Print Collateral and Digital Content:
Work closely with other members of the Communications Office to update, develop, design, produce, and edit a variety of content and materials (digital and print) and execute/implement them on appropriate communications vehicles and platforms as needed.
Proactively adheres to and manages INTL’s editorial and visual style guide to ensure brand consistency and accurate messaging across communications.
Effectively project manage, plan, and create digital and print content, adhering to deadlines, executing INTL’s communications and marketing strategy.
Produce items for academic and marketing events as needed (Back-to-School week, Exhibitions, Events, First Day of School, Graduation, and others) and ensure appropriate distribution, use, and installation as needed.
Interacts effectively with vendors, third-party designers and consultants as needed to produce content and materials.
Produces advertisements, both visual and written; analyzes data and retargeting, makes suggestions for improvement and adjusts strategy as needed.
Manages external website (on Blackbaud K-12), ensuring all information is accurate, reflects the school’s programs, and is aligned with the school’s brand.
Builds web pages, including associated forms, and makes updates proactively and regularly. Collaborates and works with other Communications Team members as needed.
Analyzes Google Analytics data and measures KPI’s. Makes suggestions for improvement or optimization.
Management, execution, analysis, and refinement of INTL’s social media strategy.
Proposes, sources or creates, schedules, and publishes social media content on INTL’s social media/video channels, ensuring that copy and visuals are fresh, up-to-date, and brand-aligned at all times.
Maintain the school’s social media editorial calendar.
Engages diligently and proactively with social media followers. Tracks analytics. Provides reports to the Chief of Communications and Institutional Equity.
Follows and stays informed of competitors’ social media campaigns.
Videography and Photography
Takes photos, films, edits, and produces videos, and designs content; supported by the Communications Assistant.
Assists with inventory management and orders of communications collateral for storage.
Attends and assists with special events as needed.
Provides administrative support to the Chief of Communications and Institutional Equity as needed.
Other tasks/duties as assigned.
Professionally interacts with staff, students and visitors; answers communications-related questions for staff, parents, students and others.
Contribute positively to employee morale; maintain a positive and pleasant demeanor to all constituencies.
Bachelor’s degree or equivalent life experience.
3-5+ years of prior experience in independent schools or nonprofit organizations preferred.
Minimum 5+ years of experience using Adobe Creative Cloud (InDesign, Premiere, Illustrator, Photoshop).
Experience using Asana (project management system) or similar preferred.
Experience using Slack or other interoffice messaging applications preferred.
Experience with Blackbaud K-12’s content management system preferred.
Exceptional content production skills and the ability to produce materials quickly and in a variety of styles.
Strong organizational and project management skills.
Strong communications skills - both written and verbal.
Ability to accurately apply an organization’s brand across materials.
Has creative acumen and a strong eye for design.
Self-motivated, resourceful, detail-oriented, ability to prioritize, multi-task, meet deadlines, has very strong critical thinking, problem-solving skills, and can exercise sound judgement with or without supervision.
Ability to use print and web-based technologies such as a web content management system, student information system, project management system, Google Docs, etc.
Can effectively work in a diverse, multicultural school environment.
Ability to work independently with confidence and also in a team setting.
Ability to support, edit, and produce for video and photography needs (must be comfortable with use of cameras, video camcorders, smartphones, tablets, audio equipment and be physically able to gather this content) is required.
Bilingual in either Mandarin, French, or German is useful, but not essential.
Sense of humor, dependability, positive attitude, and strong work ethic required.
Ability to travel internationally as needed.
Criminal record clearance and valid CA driver’s license. Valid Passport may also be required for international travel.
Must have reliable transportation to be able to travel from one campus to the other (less than 5 miles) or pick up project-related items in the local area.
Physical Requirements and Work Environment
Regularly sit, talk, hear, and type, with the ability to work at a desk and computer screen for extended periods of time.
Be able to lift up to 30 lbs.
Ability to walk close distances outside of campus.
Turn, bends, reach and occasionally use a ladder.
Work in a traditional climate controlled office environment and also outdoors when needed.
Work in a busy and often distracting environment.
About the School
Silicon Valley International School has two campuses in the heart of Silicon Valley. Our Willows Campus houses our preschool and upper school, and is located in Menlo Park, CA. Our Cohn Campus houses our elementary school and is located in Palo Alto, just a few short minutes away from our Willows Campus.
Our school is unique as there are a limited number of multilingual preschool to 12th grade private schools in the country. INTL attracts a diverse, connected, international group consisting of numerous identities, each with a valued and unique perspective and voice. Through the world renowned International Baccalaureate Programme, we deliver an outstanding multilingual education, where our students learn to cultivate an open mind and open heart, leading them to utilize what they have learned and to take action locally, nationally, and globally.
Dependent upon employment status, employees are offered medical, dental, and vision insurance; paid holidays; a very generous amount of paid time off for personal rejuvenation, travel, discovery, and learning; professional development; life and international travel insurance; ability to work from home 1-2 days a week (based upon the needs of the office), and a plethora of opportunities to become involved in the heart and life of the school.
If you are interested in joining our vibrant bilingual and multicultural community, we invite you to apply.
Silicon Valley International School is committed to a policy of equal employment opportunity for all applicants and makes employment decisions based on merit. INTL prohibits discrimination on the basis of race, color, ancestry, national origin, ethnicity, religion, age, sex, sexual orientation, physical or mental disability, genetic characteristic or information, marital status, military or veteran status, or any other characteristic protected by law. INTL will afford equal employment opportunity to all qualified applicants and employees as to all terms and conditions of employment, including without limitation, hiring, training, promotion, compensation, transfer, discipline and termination.
To apply for this position, email a cover letter (an essential writing sample), resume, and a list of references to email@example.com. No calls, please.